The First of its Kind Bodega-Style Farmers’ Market Brings Convenient, Fresh Food to the Valley
PHOENIX, Ariz. – (November 15, 2010) – Ushering in a new era of convenience for consumers who favor shopping at farmers markets over traditional grocery stores, a new permanent farmers market location has opened in North Phoenix. BonTerra Farm Market is a new independently and locally-owned European-style farmers market, deli and espresso bar featuring natural and organic grocery items, bakery, hot and cold pre-prepared items, gourmet and specialty items, imported beer and wine, a coffee shop, and full restaurant serving breakfast, lunch and dinner as well as catering services.
The first of its kind in Arizona, BonTerra Farm Market is a 4,000 square foot grocery store designed to be a more convenient option to shop for healthy essentials for the savvy consumer. Inspired by the bodegas popular in Europe and the East Coast, founder Bud Langstrom developed the store with a business concept that is positioned somewhere between a Whole Foods and a community farmers market.
“In this day and age, people don’t want to navigate 30,000 sq. ft. of retail space and 100,000 products just to grab a few items to prepare dinner for their families, and farmers markets are starting to become more popular with mainstream consumers, but most of them aren’t open every day,” Langstrom said. “It is our goal to expedite the farmers’ market shopping experience while offering the best quality products in a clean and convenient shopping experience and low-prices he said.
And BonTerra Farm Market’s bodega model may be on to something – President Obama recently acknowledged the “Healthy Bodega” movement and created a program initiative in his annual budget that would increase the healthy options available in urban markets.
In his store’s grocery department, Langstrom offers more than 50 kinds of produce, Boars’ Head meats, cheeses and packaged goods, multiple varieties of organic milk, juice and eggs, and bread from renowned bread bakery Simply Bread as well as specialty gourmet food items imported from Europe.
BonTerra Farm Market is also a full sit-down restaurant featuring healthy sandwiches, salads, entrees and Mediterranean-inspired recipes. Breakfast specialties include the Frittata Italiana, ($6.95) featuring Eggs, salami, ham, capiccola, pancetta, roasted bell peppers and fresh mozzarella with a potato pancake and buttered toast, while lunch and dinner specialties include The Greco Burger($9.95), 8oz Angus beef, grilled eggplant, lettuce, onion, tomato, Tzatziki feta sauce and sweet potato fries and Eggplant Caprese Napoleon Salad ($8.95), Layers of fresh mozzarella, tomatoes, grilled eggplant, with pesto and balsamic vinegar vinaigrette with garlic herb bread.
“Consumers are getting back to basics in the preparation and consumption of food, and by providing just what people need in a small market setting they know will be open and they can get in and out of quickly and inexpensively when they need something, we are able to fill an important niche in the grocery market,” he said.
BonTerra Farm Market is located 4326 E. Cactus Rd., Phoenix 85032 and can be reached by calling 602 569 3410. The store is about one block west of Tatum Blvd. on the north side of Cactus Rd.
Langstrom hopes to expand the market to other high-traffic locations including downtown Phoenix as the project grows. BonTerra Farm Market is now open daily – Mondays – Saturdays from 7am to 10pm and Sundays from 8am-9pm.