February 3, 2010

More Than Just a Magazine

For 85 years, Arizona Highways magazine has explored every corner of the state, as well as the unique characters who have contributed to its history and culture. But Arizona Highways is more than just a magazine. The mission of Arizona Highways as an organization is to promote travel around the state. Historically, we’ve done that through our magazines, books and calendars. Today, like so many other publications, we’re taking advantage of the Internet to do even more. We have an extensive Web site that zeroes in on our mission, and we’re also using social media, especially Facebook, Twitter, Flickr and our blog, to reach a larger audience.

It’s working. According to the most recent research study, which was done independently of Arizona Highways, the magazine pumps $35 million a year into the state economy. That’s direct revenue. For example, a reader sees a story in the magazine about a restaurant in Flagstaff, visits that restaurant and spends $35 … if you add up all of the dollars spent as a result of the stories in our magazine, it totals $35 million annually. And every penny of that comes at no cost to taxpayers.

Sadly, Arizona Highways is not immune to the budget cuts that have played so heavily in the news of late. The organization operates out of an enterprise fund, which means we’re self-funded — we’re not appropriated by the legislature, and we’re not funded by taxpayers. Nonetheless, we are subject to fund sweeps by the legislature, and the impact of those sweeps has been significant. Over the past 12 years, the legislature has swept more than $8 million from Arizona Highways, and the loss of those funds has severely affected our way of doing business. We’re no longer able to do the kind of direct marketing that magazines must do to maintain current subscribers and attract new ones. This magazine is a tremendous asset to the state, and that asset is in serious jeopardy.

You can help. Visit our website at www.arizonahighways.com and subscribe today. Tell your friends. Tell your family. Purchase gift subscriptions. Your readership is important to the future of Arizona Highways, and we appreciate your support.


January 25, 2010

Dream a Little Dream Contest Winner

Congratulations, Barbara Lasky! You’re the winner of our Dream a Little Dream contest. Please email your contact information to arizonahwys@gmail.com, and we’ll help arrange your trip to Globe. Thank you to everyone who played.

Don’t forget to friend Arizona Highways on Facebook: www.facebook.com/azhighways or follow us on Twitter: www.twitter.com/azhighways.

January 22, 2010

4 romantic getaway spots in Arizona for Valentine’s Day

January 21, 2010

In Memoriam: SSG Thaddeus Montgomery

You see it all the time in movies. And the scene is always the same: A wife or a father or a mother gets a knock on the door, and standing outside are two stoic men in uniform. There’s a formal introduction and a brief exchange of words, but the dialogue isn’t necessary. The wife or the father or the mother know exactly what’s happened. It’s the worst possible news.

Yesterday, on January 20, 2010, a woman named Debra Hays received that devastating knock on her door in Florence, Kentucky. A few hours later, at 9:13 p.m. MST, I got a phone call with the same tragic news. Sergeant Thaddeus Montgomery, the son of Ms. Hays and a well-respected friend of Arizona Highways, was shot and killed in the line of duty. He was serving his country from a place called Camp Vegas, which is located in the Korengal Valley of Afghanistan. As I write these words, I’m quietly awaiting the final details of his regrettable death. Meantime, through the tears and the shock and the sadness and the shortness of breath that comes from losing a friend, I’m reflecting on the past six months.

If you’re a reader of our magazine, or if you’re connected to us through social media, you may recall that last fall I got an e-mail from Sergeant Montgomery. He was requesting some copies of our magazine — something that he and his fellow soldiers could use as a respite from the horror around them. Prior to that e-mail, I’d never heard of Sergeant Montgomery, Camp Vegas or the Korengal Valley. But a lot can happen in six months. In that short period of time, I learned a great deal about all of the above, and along the way, Sergeant Montgomery became an inspiration to everyone at Arizona Highways. In addition, he became the face of all the servicemen and women around the world.

It’s a role he never expected and never really wanted. He had no interest in the spotlight that we were shining on him. All he wanted was some magazines. What he didn’t realize was that in the process of reaching out to us, he was connecting an otherwise disconnected group of Americans with a world that seemed a million miles away. Through Sergeant Montgomery, our staff and many of our readers gained a new perspective on the war, and also some degree of enlightenment. Of course, that perspective and enlightenment came with an overwhelming cost. Without Sergeant Montgomery’s face and his name and our personal relationship, the news of his death wouldn’t have felt any different than the thousands of deaths that preceded his in Iraq and Afghanistan and Vietnam and all the rest. But as it is, the shocking reality of his death is hard to comprehend. For us, Thaddeus Montgomery isn’t just a name in a newspaper. Thaddeus Montgomery is a human being, and more importantly, he’s a part of our family.

Like other families, we’ve been aware of the realities. War zones are not playgrounds. They’re extremely dangerous places, but we never dwelled on that. Instead, we focused on the seemingly trivial things. Things like sending beef jerky and Cracker Jacks and peanut butter. It was the least we could do. That said, we know how meaningful it was to the 1st Platoon at Camp Vegas. In fact, shortly after our first shipment of junk food arrived, I got an e-mail from Sergeant Montgomery. He wrote:

“I just want to thank you, Mr. Robert Stieve, and the rest of the folks there at Arizona Highways for the many packages that have begun to arrive here at COP Vegas from the editorial staff at your magazine. Originally, I had asked only for a few magazines that the soldiers here could enjoy thumbing through, and about a week ago boxes began to arrive with tons of good stuff in them. I can’t thank you all enough for the kindness you have bestowed upon our platoon. As for the packages, everything you all sent was absolutely awesome. It didn’t take long for everyone to grab a handful of the things they wanted. Thank you Arizona Highways! We are all grateful for everything you have done to help us while we are away on this deployment. If there is anything I can do in return, please don’t hesitate to ask.”

When I opened that e-mail, I smiled at the humility of the sergeant’s last line: “If there is anything I can do in return, please don’t hesitate to ask.” As if risking his life wasn’t enough. That smile has since turned to tears. I can’t read his e-mails without breaking down. I wasn’t prepared for this. Not just the sadness, but also the regret of knowing that I’ll never have the chance to shake Sergeant Montgomery’s hand and thank him for his service to our country. Although we never met in person, I did have an opportunity to interview him live via satellite. It was an interview that took place on Channel 3 here in Phoenix. Like other military scenarios, there was a formal introduction and a brief exchange of words. We talked for quite a while, but after an hour, the audio portion of the satellite feed cut out, and we never got a chance to finish our conversation. I could see my friend talking, but I couldn’t hear what he was saying.

Later that day, in a subsequent conversation with Sergeant Montgomery’s mother, she told me that her son wasn’t much of a talker, but once he got beyond his natural reticence, he usually said something profound. Sadly, I completely missed whatever profound things he might have been saying to me that day. I can live with that, however, because I’m well aware of the profound sacrifice he made on behalf of his country. He gave his life so that magazines like Arizona Highways can enjoy the freedom of speech, along with all the other civil liberties that come with living in the United States. I will never forget that sacrifice, and I’ll certainly never forget Sergeant Montgomery.

On behalf of everyone at Arizona Highways, our condolences go out to Ms. Hays and the friends and family of Sergeant Thaddeus Montgomery. On this sad day we lost a friend, a son and an American hero. It was the worst possible news.

— Robert Stieve, editor

SSG Thaddeus Montgomery, left, and Platoon Sergeant SFC Martell at Camp Vegas, Korengal Valley, Afghanistan.

January 17, 2010

Dream a Little Dream: Comment to Win!

Want to win a weekend getaway to Globe? Visit our Web site at www.arizonahighways.com now through Friday, January 22. Then, comment on this post with the first three tenets of “Leave No Trace Ethics,” as outlined on several of our internal web pages. The authors of correct answers will be automatically entered in a drawing to win.

Sure, this contest requires a bit more legwork than our Twitter and Facebook promotions, but the potential payoff is worth your extra effort. This package features a romantic one-night stay at the Dream Manor Inn, including roses, chocolate-covered strawberries and champagne upon arrival, as well as a complimentary breakfast the next morning. What’s more, the package includes a trip aboard the Copper Spike Railroad, which is featured in the “Weekend Getaways” edition of Arizona Highways, on newsstands now.

Look for a story about Dream Manor Inn in the February issue of the magazine. For more information right away, visit www.dreammanorinn.com.

For more information about the Copper Spike Railroad, visit www.copperspike.com.

January 11, 2010

For Our Friends

Love is in the air at Arizona Highways. Friend us on Facebook between January 11 and January 15, and you’ll be automatically entered to win a romantic wine adventure package, courtesy of the Sedona Rouge Hotel & Spa and Sedona Adventure Tours. Enjoy wine-tasting tours at Page Spring Cellars, Oak Creek Vineyard and Javelina Leap Vineyards, as well as a two-night/three-day stay at Sedona Rouge Hotel & Spa. You’ll also receive a $50 resort credit, redeemable at REDS restaurant or the Spa at Sedona Rouge.

To friend us on Facebook, visit www.facebook.com/azhighways . For more great weekend getaways, check out the January issue of Arizona Highways, on newsstands now.

January 5, 2010

A Not-So-Hidden Gem

This weekend, I had the chance to hike a few trails at Thunderbird Conservation Park, in Glendale. Despite having lived in town for a few years, I’ve failed to explore this wonderful park.

Located in the Hedgpeth Hills, off of 59th Avenue, between Deer Valley and Pinnacle Peak Roads, the park includes roughly 15 miles of multi-use trails, as well as plenty of places to picnic, bird watch or just sit back and enjoy the scenery.

Although the only wildlife I saw was my husband’s extended family (sshhhhh!), foxes, bobcats, raccoons, desert tortoises and a slew of birds are known to frequent the area.

If you’re a metro Phoenix local or just passing through, I’d definitely recommend a trip to the park. For more information, visit http://www.glendaleaz.com/PARKSANDRECREATION/parksandfacilities/thunderbirdpark.cfm.

— Kelly Kramer, Associate Editor

December 14, 2009

Sneak Peek

Our January 2010 cover:

Weekend Getaways

November 30, 2009

Congratulations, Kendall

The top 10 winners in college feature writing were announced recently in the 50th annual William Randolph Hearst Foundation’s Journalism Awards Program, in which 110 undergraduate journalism programs at colleges and universities across the nation are eligible to participate. Kendall Wright, one of my former students at the Walter Cronkite School of Journalism and an Arizona Highways intern, finished fifth in the prestigious competition, which is the college equivalent of the Pulitzer Prize.

The program consists of six monthly writing competitions, three photojournalism competitions, four broadcast news competitions and one multimedia competition. The judges for the writing competition this year were: Jeff Cohen, Executive Vice President and Editor, Houston Chronicle; Peter Bhatia, Executive Editor, The Oregonian (Portland, OR); and Jennifer Sizemore, Vice President/Editor in Chief, MSNBC.com and Executive Producer, NBC News.

Congratulations, Kendall. You’ve made us all very proud.

Robert Stieve, Editor

November 20, 2009

Photo Buzz

How do you generate a business buzz for Arizona photographers?  If you’re the American Society of Media Photographers (ASMP), you create an evening of portfolio  “speed dating.” The formula, it turns out, is relatively simple. You take 20 creatives or potential photography buyers and pair them with 40 professional photographers who each receive a  5-minute portfolio review.

I was asked to participate as a creative in this first ever Arizona event at a resurrected industrial space know as Levine Machine in Central Phoenix. In a little over two hours I reviewed the work of 24 photographers. I was treated to all shapes, sizes, disciplines and presentations. I have to say I very much liked what I saw — landscape architecture, portraits and lifestyle.

The idea was to create an evening of connections and sharing.  It allowed people like me to become familiar with the work of photographers I had never met before. From where I was seated, it worked beautifully. You can look forward to new perspectives on the photo front starting as early as next spring.

Jeff Kida, Photo Editor

Portfolio speed dating with the American Society of Media Photographers