It’s not uncommon for us to receive e-mails from readers either asking us if we used Photoshop on an image… or, in some more extreme cases, accusing us of Photoshopping an image without disclosing the alteration to the reader. Since our Photography Issue (September) hit the stands, we’ve been getting mail from readers inquiring about our use of Photoshop. First, for those of you who are not familiar with Photoshop, Photoshop is a computer program that enables one to alter an image. Photoshop is a commonly-used tool, especially in the magazine and advertising world…
Well, we thought it might be worthwhile to once again clear the air about Photoshop and how we utilize this technology. Photoshop is a program that we use sparingly… and if we use the technology, we ALWAYS inform the reader. As our former Director of Photography, Peter Ensenberger said in the April 2008 issue of the magazine, “We dont want to lose your trust in the beautiful photography published in our magazines, calendars and books, so we’ll never abuse the technology at our disposal.”
Some of you may have noticed the cover of our September issue taken by famed-photographer Jay Dusard… and some of you may have noticed that the location of the image does not, in fact, exist. It’s actually a composite of two photographs taken by Dusard (we noted that on the cover). In Photo Editor Jeff Kida’s column (pg 9), he noted that photographers like Dusard, have been manipulating images in the dark room for decades to create these wonderful surreal abstractions… I suppose you could call it old school Photoshop… the process to create a composite image like the one you see on our cover and on page 9 (Dusard’s Anasazi Waterfall) was an arduous one, requiring, multiple negatives, time — 6-to-10 hours — and a lot of patience.
As for us, we take a tremendous amount of pride in the photographs that go into our magazine and other publications… and should we ever include an image that has been altered, we will always let you know. You have our word.