Editor’s Note: For photographer Larry Lindahl, Mesa’s famed diving girl sign was both an iconic remnant of a time gone by and a symbol of a meaningful relationship with his father. Sadly, she toppled during a windstorm in October 2010. Restoration efforts are currently underway. Here, Lindahl shares his personal reflections about the sign.
Dad and I watched the diving girl sail down from the neon sign into water of wavy, blue neon. Over and over again, her blonde hair, tan body, and green one-piece swimsuit would light up at the top of the sign like a 1950s Jantzen ad. She would first appear gracefully folded at the waist, blink out, light up again straight as an arrow, blink out, and then reappear splashing into neon water with perfectly pointed fingertips.
Sure, we probably both fantasized of the sign artist’s curvaceous model, but it was the handcrafted bending of neon tubes, the engineering of the sheet metal, and the electrician’s circuitry that held something far deeper for us.
The beacon for the Starlite Motel soared above old U.S. Highway 60 in Mesa, the once-popular route to Phoenix, now bypassed by the freeway system. I remember on that warm evening, back in 1992, how I pointed out the sign painter’s brush strokes in the diving girl’s weathering patina. Dad talked about the sequencing of lights and the work in the vertical stack of big, block-letters spelling “MOTEL,” the reason for the eye-catching marvel of engineering in the first place.
Dad was in the neon sign business in Seattle for 25 years. We didn’t know when this bathing beauty might make her final dive, when her neon lights might go dark, or that she would crash to the ground in a windstorm 18 years later.
During World War II, Dad flew in bomber raids over Germany, and when he came home, he became a sheet metal worker who made neon signs. At the sign shop, a company artist would sketch a unique design for each client. Then, it was my dad’s job to build the custom curves and angles by cutting, bending, and fastening sheet metal into the over-sized structural box. This two-sided housing became the backdrop for the sign painter and glass bender, and where the electrician hid his wires, transformers, and circuitry.
Dad hadn’t worked on the diving girl sign, but found it after he retired, when my parents began staying winters in Mesa as snowbirds. The evening I was with my dad, I began to set up my camera and tripod beneath the glow of neon. We watched the gas-filled tubes shine ever more intensely against a twilight sky brushed with pink clouds. I carefully repositioned my tripod taking more photos as he witnessed me in my element.
Dad had finished his working years cutting, bending and fitting air conditioning ducts into buildings. It was hard work for his aging body, and he came home tired and stiff from crawling around in tight spaces.
The boom years of the neon sign business didn’t make it through the 1970s. Once seen as a symbol of a modern era, neon signs began to be viewed as tacky, garish, and tawdry. The handmade signs reminded civic leaders of the past, and they wanted to be moving into the future. With neon falling out of favor and becoming out-regulated in many cities, vacuum-formed plastic signs moved in as the preferred look. Coming out of a mold, each sign looked the same. Unique craftsmanship was overtaken by uniformity.
The sign company Dad worked for moved to cheaper real estate, on the other side of the state, in the early-1970s. My parents stayed put in the home they would own for fifty years, where they had added additional bedrooms, and dug in the garden that fed our family.
In his prime, Dad had helped build two of the best-known neon landmarks in Seattle. For the Seattle Post-Intelligencer, one of the city’s two major newspapers, his company built a 30-foot neon globe. The P-I name and motto revolved in eight-foot tall neon-red letters, divided by large white stars, around the gigantic globe with neon-green continents overlaid with neon-blue lines of longitude and latitude. A neon-gold eagle, wings stretched to the sky, signified the daily paper’s coverage of the world.
In 2009 the Seattle P-I became one of the latest big city newspapers to shut down their presses. And from across the country, a color photo of the P-I globe that Dad proudly helped build, was featured in the story about the closure in the New York Times.
Dad also helped build another neon landmark. Rainier Beer was a popular local beer before small breweries were hip. His sign company built the colossal neon-red “R” that once towered over the brewery building beside Seattle’s downtown I-5 freeway. But times change, and with a history of over 100 years, the company closed, and the building sold. New owners, with respect for the iconic red “R,” donated the sign to Seattle’s Museum of History and Industry. So, my blue-collar dad now has work in a museum.
Dad and I had a rough relationship at times, but on that warm desert evening that we watched the woman performing her neon dive, we stood and silently admired each other. I saw him as a proud neon sign maker. He saw me as a passionate photographer. We watched the neon girl dive one more time, and then silently drove back to my parents’ retirement community. I saw my dad and his work a little more clearly after that evening.
A few years later we said our final goodbye, and it was another silent moment. He looked me in the eye with a tender love I had rarely witnessed. I stood in the door of his hospital room after celebrating his 82nd birthday, and we knew. We knew we wouldn’t see each other ever again, and with his trembling hand he waved goodbye. My dad, the neon sign maker, sheet metal worker, and World War II veteran, was waving goodbye from his generation to my generation.
He held honor in the fact that he had flown on his last B-17 bomber mission on July 4th, our country’s Independence Day, the day we celebrate our freedom and its inherent responsibility. It was 1944, and he had safely returned to Kimbolton Air Base in England after his last raid into enemy air space over Nazi Germany. He was lucky. Nearly 4,750 of the infamous B-17 bombers were lost in combat — shot down by Luftwaffe fighters or shrapnel from anti-aircraft guns. He had beaten the one-in-three odds of his plane not making it home.
In his life, my dad showed me the strength of a man willing to die for his country and a worker who enjoyed the engineering challenges of crafting neon signs. But his spirit had traveled as far as it could go. He died of Parkinson’s disease on March 6, 2004. That summer we scattered his ashes on the slopes of Mount Rainier. Standing in the wilderness meadow, I cupped my hands together holding his ashes, and with deep respect, flung them straight into the sky, for his one last flight.
— Larry Lindahl