How do you generate a business buzz for Arizona photographers? If you’re the American Society of Media Photographers (ASMP), you create an evening of portfolio “speed dating.” The formula, it turns out, is relatively simple. You take 20 creatives or potential photography buyers and pair them with 40 professional photographers who each receive a 5-minute portfolio review.
I was asked to participate as a creative in this first ever Arizona event at a resurrected industrial space know as Levine Machine in Central Phoenix. In a little over two hours I reviewed the work of 24 photographers. I was treated to all shapes, sizes, disciplines and presentations. I have to say I very much liked what I saw — landscape architecture, portraits and lifestyle.
The idea was to create an evening of connections and sharing. It allowed people like me to become familiar with the work of photographers I had never met before. From where I was seated, it worked beautifully. You can look forward to new perspectives on the photo front starting as early as next spring.
Jeff Kida, Photo Editor